The tremendous impact of the Internet and technology on the real estate industry has been undeniable. According to the NAR Profile of Home Buyers and Sellers 2014, homebuyers used the Internet more than any other media to search for homes. In fact, the study found 92% of homebuyers used the Internet to search for their next home. And this is a trend that is still increasing.
When selling your home, the most important thing is to maximize the exposure that your home receives. This increases the likelihood of you receiving both the offering price you want and receiving it in a reasonable amount of time. Many homes sit on the market for too long due to the inadequate marketing provided by their agents. Many of these agents have not adopted technological solutions that will achieve these results.
The H2 Realty Group prides itself on using industry best practices along with cutting edge technology to ensure that we exceed your expectations. When you are selling your biggest asset, we feel that our maximum resources should be put to work for you.
Click here for a no-obligation marketing consultation. We’ll sit down with you and discuss your needs and cover in depth what sets us apart from the competition. While our initial consultation is typically 30 minutes, it will be well worth your time.
When Selling Your Home…
The Do’s and Don’ts of Selling Your Home
1. Most buyers have a hard time imagining how a home will look with their belongings in it. Your goal is to give them a blank canvas. To that end, you should:
- Remove any excess clutter.
- Paint your walls a neutral color.
- Keep the home well-lit and bright – leave a few lights on in key areas throughout the home and pull the curtains open.
- Leave your home every day with it ready to show.
2. Your goal should be to make a positive first impression. That impression starts from the second the buyer pulls up to your home.
- Keep your yard clean. It should be cut and watered regularly.
- Trim your hedges and pull any excess weeds. If you have a flowerbed, make sure it looks well maintained.
3. Make any necessary repairs upfront. If you make the kinds of repairs upfront that you’re going to have to make anyway, your house will look more attractive to potential buyers.
- Repair loose or damaged shingles, walkway tiles, siding and caulking.
- Repair any cracks, leaks or water damage.
- Repair worn carpet with a good medium quality neutral carpet.
- Repair dripping faucets and showerheads.
- Inspect and, if necessary, repair the heating, cooling, and electrical system.
1. It’s best not to be present during showings.
- We recommend that, if the only reason you are going out is because of a showing, you wait until they arrive. And, when they arrive, tell them, ‘my listing agent has asked that everybody use the lockbox,’ and then lock the door. This will help us track showings and provide you with extra security.
2. For your own security, don’t leave valuables out in plain site.
3. The showing feedback is our way of finding out what the market has to say about your home.
- Don’t ignore this feedback. Our Listing Manager will discuss all feedback with you and make suggestions. Please be prepared to listen to this informed advice.